Music video shooting

During november and december last year we shot the last scenes of our video, and we uploaded these last week we're now adding and editing these shots to the rest of our video which is due for tomorrow after college.

Progress update

We have finished uploading footage for our music video and are in the process of finalizing the cutting and editing of the video.

Finished Website

Our finished website.

Choosing a Font

For our digipak, we were to select a logo for the band and album title. In order to comply with the conventions that album covers consist of, the band logo may change in order to commemorate the album title.

Here are a few examples of the fonts we have picked and may potentially use.

This font consists of a contrasting border, making it appear to be embossed. This on its own creates aesthetics that do not come off as dull or plain

This font contains a more obvious gothic/alternative impression., which complies with the image of The Pretty Reckless 

Similar to the above, however, in contrast tot he first font, this type of font design may work more towards blending in with the background.

Taken from the same gothic style as the above fonts, this style of font appears to be more plain in contrast to the previous styles, however, still complying with the gothic/alternative image albeit more towards the gothic side.

This font, much like the others also complies with the genre, furthermore, this font is reminiscent of the Relentless brand of energy drinks, which has been a sponsor for alternative music which then significantly associates this particular brand to this type of music.

This font style was taken from a more modern genre. This complies with the genre of our artist, and might be more suitable than the medieval gothic fonts of the above.

Editing progress

We've begun editing our shots together using imovie. Once we have the rest of our shots and they are all edited together we will begin syncing it with the music for our video.

Progress update

Our Digi-pak and website design must be finished by 19th December-15 days from now.

Our first full shoot of our video will be finished by the end of this week.

Contacting the band

For permission to use the song we have picked, we have contacted the lead singer Taylor Momsen via Twitter @taylormomsen and are yet to receive a reply.

Website Progress

The website for our band has changed quite abit as we now have added a full news/twitter feed with information and updates on the band as well as new song/album alerts, as well this we now have our own images as the main background and have made this images to suit the pretty reckless and imitate their style/appearence to appeal to the fans. In a more recent update we've made our news feed bow and menu transparent to make the background image more prominent.

Progress report 27th november 2012

Deadline for first shoot is exactly one week, we currently have footage of most of the main sequences in our video and will be uploading some stills from our shoot.

PITCH

This is a video of our music video pitch we did to our class, in this pitch we detail the idea's a and plans for our video.

Website Analysis & Reasearch

We can see this that the band uses a simple colour scheme for their site and a consistent font style throughout except for the band logo and name, making them stand out more.

Digipack Idea(Plan)

Based on the research we did earlier, we believe that our digipacks main image should represent the title of the album either in a clear way or abstract way as this was seen constantly throughout the examples we looked at, as well as this we should stick to darker backgrounds and lighter fonts, or the other way around to make them stand out to the audience making it appropriate to the genre by following the convention that the target audience expect, we also think that we should use a picture of the band or the leader singer(similar to paramore) as the lead singer of the band we have chose is a main attraction of their target audience and to help sell the band more, the mise en scene used will be showing the style of the band through the images,our imagery will be dark to follow the genres conventions.

Digipack Cover Reasearch

For our digi pack idea we have researched the digipaks of other bands in the alternative rock genre so that our own plan will follow the conventions expected by fans of this genre in terms of approptriatness of the digipak to the genre, mise en scene & its meaning/effect, the layout/font and effect, the image and style(how does it sell the band)


This is an example of a digipak from the lost prophets, the font is very bold and both the front and back of the case use dark colours which is a usual convention in the alternative rock genre, as well as the picture of the band on the back which is a recurring theme throughout bands within this genre and both stand out due to their dark colours that the band is wearing/ the colour of the font as there is a white background , the image and style of it is very simple with the main picture being a black eagle and the name of the album is clearly written underneath, the mise en scene used is portraying the bands image clearly and people expect to see certain bands have a certain style and this cover clearly aims to show lost prophets style and attract their fans, the main image also relates to the title as it is a black eagle representing "liberation"











 Another example is from thirty seconds to mars, this cover is very different to that of lost prophets however they also use dark and light colors to contrast each other and make certain things stand out, however there mise en scene is very different seeing as there is no picture of the band but instead of an animal, this also suggests to there fans that this album is for "rebels" with the title also portraying this idea, it is appropriate to the genre as alternative rock is a genre that trys not to be as mainstream as other genres and this is a good example of how there album covers differ to that of other genres by providing strange images rather then just portraying themselves, the same is seen on the front of the lost prophets album









Paramores is a little different to that of 30 seconds to mars and lost prophets however it is still appropriate to the genre and to the idea of attracting those who are not mainstream and more rebellious, its font shows this by being abstract and covering the front cover with the name of the title in different positions really helps to add to this effect, the back of the album continues this effect, however the band is also portrayed on the back, the same as the lost prophets cover, the cover also helps to sell the band by showing there obvious style that the fans have become used to and look for when they release new albums, the image of the band also helps to sell the band by being more shaded then the rest of the cover and making them stand out a lot more, especially with the font on the
back being orange.










 My chemical romance, also use black/dark colours with the main fonts being black and main image with the background being a lighter colour to make them stand out as we have seen throughout the examples and stays appropriate to the genre by again using images related to the title of the album by using a  parader and portraying them in black, the font is similar to that used in the other examples and is clearly used to make titles stand out against the background, the back image also represents the title and follows the genres conventions of dark imagery and ones that usually relate to the title if there is not a picture of the band, this also relates to the bands image as MCR are usually wearing similar colours to that on the covers

 Linkin parks covers also use black and white, with the background being black and the font being white again making them stand out, as well as this the mise en scene used is the man spraying graffiti and again follows this recurring idea of rebellious behaviour in the alternative rock genre, and attracting there fans as they expect there lyrics to help them relate to this type of behaviour,the back also uses white and black fonts and shows an image not of the band but of something they use during making there music

Digipak/website design previous student work evaluation

Here are some examples of digi-pak designs, we will be making our own with our own original images of our band and actors.

Demographic analysis report

As part of our research for our target audience I've  analyzed the demographic of our target audience and found that our age range is quite wide ranging from teenagers to young adults targeting both males and females due to the bands lead singer being an attractive woman and so appeals to both,i also found that we are mainly targeting the lower middle and working classes ,we will make the bands image appeal to this, as well as many shots focusing on the lead singer to attract the range of audience we want, this will also help to show how our band can attract heterosexuals and lesbians, finally for the psychographics variable we are focusing on "rebels"as the bands lyrics/image seems to relate to this and so we should aim to include a clear portrayal of how similar people can relate to the band within the music video.

Music video textual analysis

for our video i did a textual analysis  of the video Rooftops by Lost Prophets, the camera shots are quick and short, with various different angles, and it portrays the genre by showing the band performing and cutting between the performance aspect and narrative aspect of the video

NVC (Non-Verbal Communication)

Non-verbal communication is how the actor uses their facial expressions, gestures and body language to communicate with the audience.
-Costume:
at 2:55, Band performing will be in similar colour schemes and matching outfits according to their genre, establishing a physical manifestation of the bands image.

As for the narrative, the band will be wearing varying outfits (casual clothing) that do not necessarily have any connection/association in a collective. For the flashback murder scenes.

The confession part of the narrative, the vocalist will be wearing formal clothing.

To add to the realism, Ryan will be wearing a priest outfit.


Posture:
at 2:55 When the band appear in the last chorus they will have a serious performing posture as opposed to happy and playful postures in pop music videos, as they will be portrayed as undead.

As the video progresses the vocalists posture becomes more playful.

The vocalist will be in proper posture as she walks towards the confession booth and as she appears in all the shots walking in the church.

Gesture:
The vocalist at 0:58 will be singing with hand gestures whilst in the confession booth emphasizing her desperation.

Facial Expressions:
at 2:55, when we first see the band's faces together, they will be emotionless to further imply that they are undead. The lead singer at this point will be allowed to grin as much as she wants towards the conclusion.

at 0:25 when the priest first appears he will appear bored, staring at the floor as the girl confessing her murders.

Space:

During choruses there will be close ups of the girl, including the final chorus.

Voice:
During the refrain at 2:30 the singers voice is softer so the singer will have a more sincere expression.

Target Audience for our genre

The genre we are doing is alternative rock , including bands such as Muse, Linkin Park and Lost Prophets who aim at a particular target audience which we believe to be people aged 15 to late twenties or early 30's and so these bands fans would expect certain styles within there music videos that they have become accustomed to and will look for within this genre and there songs, whilst the bands will also aim to keep similar elements to carry on attracting the target audiences that make up there fan base, the target audience will also expect a certain style from this genre for example the image of a band is extremely important and the genre will have certain images associated with it that fans expect/want to see









All of these music videos from the same genre include performance elements as well as narrative elements and so portrays that the alternative rock genre aims at a wide target audience and so suggests that we should aim to make a music video that includes performance and narrative to attract the audience that follows this genre, many of the narratives also seem to relate largely to the lyrics within the song with literal meanings

Target Audience

Why do you think it is important to understand target audience?

In order to efficiently sell the artist's videos, the unique selling points of the artist must be used, which is usually elements that appeal to the target audience of that particular artist.



In the video, Blur - There's no other way,  two videos are released for their respective UK and US audiences.

The UK video expresses British cultures as it depicts British culture and aspects British audiences can relate with.



As for the US release, it is evident that the video is  a lot more simpler in context and is solely performance video, catered for a wider audience, which is suitable for a US release.





Kaiser Chiefs



Narrative and performance with conceptual elements.
Also illustrates the working class stereotype of Britain, evident in the appearance of the girl, appearing with features associated with the chav stereotype eg, sport wear and big earrings.  This stereotype is also emphasized when she is presented with blatant pregnancy for the purpose of welfare as evident with the fact that the family looks unstable yet the woman is pregnant.



Narrative and performance style video.
Set in modern british setting made obvious by the tower blocks that can be seen through out the video in various shots, the performance aspect of the video is also shot it what appears to be an empty pub illustrating another aspect of british culture. The video illustrates how contemporary youth are effectively an underground, rebellious society and how they are sometimes feared and judged incorrectly by older generations.

Music video group

This year for our a2 media project we are making music videos and our group is Kyle Samson . Harrison Lee and Ryan Hayes.

Our initial song ideas for our music video: