Target Audience

Why do you think it is important to understand target audience?

In order to efficiently sell the artist's videos, the unique selling points of the artist must be used, which is usually elements that appeal to the target audience of that particular artist.



In the video, Blur - There's no other way,  two videos are released for their respective UK and US audiences.

The UK video expresses British cultures as it depicts British culture and aspects British audiences can relate with.



As for the US release, it is evident that the video is  a lot more simpler in context and is solely performance video, catered for a wider audience, which is suitable for a US release.





Kaiser Chiefs



Narrative and performance with conceptual elements.
Also illustrates the working class stereotype of Britain, evident in the appearance of the girl, appearing with features associated with the chav stereotype eg, sport wear and big earrings.  This stereotype is also emphasized when she is presented with blatant pregnancy for the purpose of welfare as evident with the fact that the family looks unstable yet the woman is pregnant.



Narrative and performance style video.
Set in modern british setting made obvious by the tower blocks that can be seen through out the video in various shots, the performance aspect of the video is also shot it what appears to be an empty pub illustrating another aspect of british culture. The video illustrates how contemporary youth are effectively an underground, rebellious society and how they are sometimes feared and judged incorrectly by older generations.