Music video shooting

During november and december last year we shot the last scenes of our video, and we uploaded these last week we're now adding and editing these shots to the rest of our video which is due for tomorrow after college.

Progress update

We have finished uploading footage for our music video and are in the process of finalizing the cutting and editing of the video.

Choosing a Font

For our digipak, we were to select a logo for the band and album title. In order to comply with the conventions that album covers consist of, the band logo may change in order to commemorate the album title.

Here are a few examples of the fonts we have picked and may potentially use.

This font consists of a contrasting border, making it appear to be embossed. This on its own creates aesthetics that do not come off as dull or plain

This font contains a more obvious gothic/alternative impression., which complies with the image of The Pretty Reckless 

Similar to the above, however, in contrast tot he first font, this type of font design may work more towards blending in with the background.

Taken from the same gothic style as the above fonts, this style of font appears to be more plain in contrast to the previous styles, however, still complying with the gothic/alternative image albeit more towards the gothic side.

This font, much like the others also complies with the genre, furthermore, this font is reminiscent of the Relentless brand of energy drinks, which has been a sponsor for alternative music which then significantly associates this particular brand to this type of music.

This font style was taken from a more modern genre. This complies with the genre of our artist, and might be more suitable than the medieval gothic fonts of the above.

Completed digipak outside

Here's our finished digipak outside we have made on photoshop using our own images, we will also be creating a design for our digipak inside as well. Our full digipak design (outside and inside) will be completed on the 19th.

Progress update

Next week on wednesday the 19th is our deadline for our digipak design

Editing progress

We've begun editing our shots together using imovie. Once we have the rest of our shots and they are all edited together we will begin syncing it with the music for our video.

Progress update

Our Digi-pak and website design must be finished by 19th December-15 days from now.

Our first full shoot of our video will be finished by the end of this week.

Website Progress

The website for our band has changed quite abit as we now have added a full news/twitter feed with information and updates on the band as well as new song/album alerts, as well this we now have our own images as the main background and have made this images to suit the pretty reckless and imitate their style/appearence to appeal to the fans. In a more recent update we've made our news feed bow and menu transparent to make the background image more prominent.

Progress report 27th november 2012

Deadline for first shoot is exactly one week, we currently have footage of most of the main sequences in our video and will be uploading some stills from our shoot.

Website design progress

Here is our website progress so far, we've begun adding our own images of the band we're using and will be adding our album cover once it's finished.

Website First Draft

This is the first draft of our website home-page, for our actual website we will be using original images of the band who'll be performing in our video. This is also so we can decide our layout for our site and get it ready for when we add our own pictures.

PITCH

This is a video of our music video pitch we did to our class, in this pitch we detail the idea's a and plans for our video.

Digipak/website design previous student work evaluation

Here are some examples of digi-pak designs, we will be making our own with our own original images of our band and actors.

Progress Report 6th of November 2012

November 8th is the start from when we can begin shooting our video. The deadline for our first shoot is the 3rd of December which by then we will have completed our initial shoot. We're planning to shoot our band performance scenes first.

Harrison Lee Textual analysis

As research for our music video and inspiration for the style I have done a textual analysis sheet for another band of the same genre to our song; Rise Against and their video for Savior.
In this video the use of changing the speed of cuts and the length of shots can be seen through out to follow the beat of the music. In this video performance shots commonly are inter-cut throughout and are done in similar settings to the video's narrative linking the two scenario's.

         

NVC (Non-Verbal Communication)

Non-verbal communication is how the actor uses their facial expressions, gestures and body language to communicate with the audience.
-Costume:
at 2:55, Band performing will be in similar colour schemes and matching outfits according to their genre, establishing a physical manifestation of the bands image.

As for the narrative, the band will be wearing varying outfits (casual clothing) that do not necessarily have any connection/association in a collective. For the flashback murder scenes.

The confession part of the narrative, the vocalist will be wearing formal clothing.

To add to the realism, Ryan will be wearing a priest outfit.


Posture:
at 2:55 When the band appear in the last chorus they will have a serious performing posture as opposed to happy and playful postures in pop music videos, as they will be portrayed as undead.

As the video progresses the vocalists posture becomes more playful.

The vocalist will be in proper posture as she walks towards the confession booth and as she appears in all the shots walking in the church.

Gesture:
The vocalist at 0:58 will be singing with hand gestures whilst in the confession booth emphasizing her desperation.

Facial Expressions:
at 2:55, when we first see the band's faces together, they will be emotionless to further imply that they are undead. The lead singer at this point will be allowed to grin as much as she wants towards the conclusion.

at 0:25 when the priest first appears he will appear bored, staring at the floor as the girl confessing her murders.

Space:

During choruses there will be close ups of the girl, including the final chorus.

Voice:
During the refrain at 2:30 the singers voice is softer so the singer will have a more sincere expression.

Visual beat interpretation

Visual Beat Interpretation:
The beat of our song changes mainly on the pre-chorus and the refrain so we've decided we're going to use these parts of the songs to show the side narrative (the girl killing her exes) of our music video.
We've decided this as our side story is relevant to the lyrics during the pr-chorus and refrain; the beat also slows down making it easier to show explanatory shots.

Research on visual beat interpretation:

To research this area we looked at Flight of the Concords video for Hurt Feelings (Tears of a Rapper)

 This video is a good example as the scenes demonstrate exactly what the lyrics denote.

Chosen song

Our song we've chosen to do for our music video is 'Goin' Down' by The Pretty Reckless.

The Pretty Reckless are an american alternative rock band, their image usually involves dark elements and some of a sexual nature. Their target audience is teens and young adults aged 16-21 and rock/grunge fans.

Chosen song 1

Our chosen song is 'Future in my hands' by Aimee B (Performed with Rungran)
The genre is alternative/pop rock and from what we have seen from some examples of other artists from this genre thier video's usually involve a performance aspect alongside either a narrative or conceptual aspect.

Target Audience

Why do you think it is important to understand target audience?

In order to efficiently sell the artist's videos, the unique selling points of the artist must be used, which is usually elements that appeal to the target audience of that particular artist.



In the video, Blur - There's no other way,  two videos are released for their respective UK and US audiences.

The UK video expresses British cultures as it depicts British culture and aspects British audiences can relate with.



As for the US release, it is evident that the video is  a lot more simpler in context and is solely performance video, catered for a wider audience, which is suitable for a US release.





Kaiser Chiefs



Narrative and performance with conceptual elements.
Also illustrates the working class stereotype of Britain, evident in the appearance of the girl, appearing with features associated with the chav stereotype eg, sport wear and big earrings.  This stereotype is also emphasized when she is presented with blatant pregnancy for the purpose of welfare as evident with the fact that the family looks unstable yet the woman is pregnant.



Narrative and performance style video.
Set in modern british setting made obvious by the tower blocks that can be seen through out the video in various shots, the performance aspect of the video is also shot it what appears to be an empty pub illustrating another aspect of british culture. The video illustrates how contemporary youth are effectively an underground, rebellious society and how they are sometimes feared and judged incorrectly by older generations.