As part of our research for our target audience I've analyzed the demographic of our target audience and found that our age range is quite wide ranging from teenagers to young adults targeting both males and females due to the bands lead singer being an attractive woman and so appeals to both,i also found that we are mainly targeting the lower middle and working classes ,we will make the bands image appeal to this, as well as many shots focusing on the lead singer to attract the range of audience we want, this will also help to show how our band can attract heterosexuals and lesbians, finally for the psychographics variable we are focusing on "rebels"as the bands lyrics/image seems to relate to this and so we should aim to include a clear portrayal of how similar people can relate to the band within the music video.
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