Tuesday, 30 October 2012

NVC (Non-Verbal Communication)

Non-verbal communication is how the actor uses their facial expressions, gestures and body language to communicate with the audience.
-Costume:
at 2:55, Band performing will be in similar colour schemes and matching outfits according to their genre, establishing a physical manifestation of the bands image.

As for the narrative, the band will be wearing varying outfits (casual clothing) that do not necessarily have any connection/association in a collective. For the flashback murder scenes.

The confession part of the narrative, the vocalist will be wearing formal clothing.

To add to the realism, Ryan will be wearing a priest outfit.


Posture:
at 2:55 When the band appear in the last chorus they will have a serious performing posture as opposed to happy and playful postures in pop music videos, as they will be portrayed as undead.

As the video progresses the vocalists posture becomes more playful.

The vocalist will be in proper posture as she walks towards the confession booth and as she appears in all the shots walking in the church.

Gesture:
The vocalist at 0:58 will be singing with hand gestures whilst in the confession booth emphasizing her desperation.

Facial Expressions:
at 2:55, when we first see the band's faces together, they will be emotionless to further imply that they are undead. The lead singer at this point will be allowed to grin as much as she wants towards the conclusion.

at 0:25 when the priest first appears he will appear bored, staring at the floor as the girl confessing her murders.

Space:

During choruses there will be close ups of the girl, including the final chorus.

Voice:
During the refrain at 2:30 the singers voice is softer so the singer will have a more sincere expression.

Visual beat interpretation

Visual Beat Interpretation:
The beat of our song changes mainly on the pre-chorus and the refrain so we've decided we're going to use these parts of the songs to show the side narrative (the girl killing her exes) of our music video.
We've decided this as our side story is relevant to the lyrics during the pr-chorus and refrain; the beat also slows down making it easier to show explanatory shots.

Research on visual beat interpretation:

To research this area we looked at Flight of the Concords video for Hurt Feelings (Tears of a Rapper)

 This video is a good example as the scenes demonstrate exactly what the lyrics denote.

Friday, 12 October 2012

Pitch feedback

We liked your idea, you seem to have shown thought into your performance aspect of your music video, however your narrative (Which I'm assuming is non-linear) isn't going to be easy to do especially with the lyrics of your song, It could be a really good music video but a lot will depend on your editing, so the audience understand that its a flashback, and good shot types to make your music video intersting since its quite a long song.

YEAH , IT WAS GOOD, BUT I DONT LIKE YOUR ARTIST! :D

Think Ryan is inappropriate for playing the Priest, dont think he will take the role seriously...
Sounds complicated, its going to be hard to edit to the song because its really fast.
How are you going to distinguish between the flashbacks and present time?
Make sure that the band is available at all times.


How are you going to show her confessing? will it be part of the narrative or performance? Planned well though.
And do you think the priest will take things seriously?

Our response too class feed back:
We have taken into account the feedback and have considered some of the advice but are content that we will be able to deal with the use of fast cutting and multiple scenarios in our video.

Thursday, 11 October 2012

Pitch Presentation


Monday, 8 October 2012

Chosen song

Light-Me-Up-Album-the-pretty-reckless-15053761-800-600.jpgOur song we've chosen to do for our music video is 'Goin' Down' by The Pretty Reckless.

The Pretty Reckless are an american alternative rock band, their image usually involves dark elements and some of a sexual nature. Their target audience is teens and young adults aged 16-21 and rock/grunge fans.

Friday, 5 October 2012

Chosen song 1

Our chosen song is 'Future in my hands' by Aimee B (Performed with Rungran)
The genre is alternative/pop rock and from what we have seen from some examples of other artists from this genre thier video's usually involve a performance aspect alongside either a narrative or conceptual aspect.

Tuesday, 2 October 2012

Target Audience for our genre

The genre we are doing is alternative rock , including bands such as Muse, Linkin Park and Lost Prophets who aim at a particular target audience which we believe to be people aged 15 to late twenties or early 30's and so these bands fans would expect certain styles within there music videos that they have become accustomed to and will look for within this genre and there songs, whilst the bands will also aim to keep similar elements to carry on attracting the target audiences that make up there fan base, the target audience will also expect a certain style from this genre for example the image of a band is extremely important and the genre will have certain images associated with it that fans expect/want to see









All of these music videos from the same genre include performance elements as well as narrative elements and so portrays that the alternative rock genre aims at a wide target audience and so suggests that we should aim to make a music video that includes performance and narrative to attract the audience that follows this genre, many of the narratives also seem to relate largely to the lyrics within the song with literal meanings

Target Audience

Why do you think it is important to understand target audience?

In order to efficiently sell the artist's videos, the unique selling points of the artist must be used, which is usually elements that appeal to the target audience of that particular artist.



In the video, Blur - There's no other way,  two videos are released for their respective UK and US audiences.

The UK video expresses British cultures as it depicts British culture and aspects British audiences can relate with.



As for the US release, it is evident that the video is  a lot more simpler in context and is solely performance video, catered for a wider audience, which is suitable for a US release.





Kaiser Chiefs



Narrative and performance with conceptual elements.
Also illustrates the working class stereotype of Britain, evident in the appearance of the girl, appearing with features associated with the chav stereotype eg, sport wear and big earrings.  This stereotype is also emphasized when she is presented with blatant pregnancy for the purpose of welfare as evident with the fact that the family looks unstable yet the woman is pregnant.



Narrative and performance style video.
Set in modern british setting made obvious by the tower blocks that can be seen through out the video in various shots, the performance aspect of the video is also shot it what appears to be an empty pub illustrating another aspect of british culture. The video illustrates how contemporary youth are effectively an underground, rebellious society and how they are sometimes feared and judged incorrectly by older generations.

Music video group

This year for our a2 media project we are making music videos and our group is Kyle Samson . Harrison Lee and Ryan Hayes.

Our initial song ideas for our music video: