Reflective Evaluation - Question 2

 Harrison:

-Through out our video there is a clear theme of dark motives, this is displayed through the colours conveyed in the video and the mise-en-scene, we also have the main performance sequence intercut throughout the video to help keep the flow and to avoid scenes from dragging on for too long.

Ryan:

-Our digipak web-page and music video all have a dark mood scene incorporated into them as this is what the alternative rock genre of our band normally likes to portray, with the the images also involving mainly dark lighting and settings to further set this type of mood throughout all of our products with the clothing also tending to be less lightly colored as well as the fonts used on the web-page and digipak which have a gothic feeling to them representing the image of the band and genre.

-We have interrelated the webiste and digi-pak designs by using similar fonts for the website and digi-pak titles to show a recurring theme.

-Our digi-pak is used to sell our band as it features images of the band members all together as well as performing, this make the band appear genuine in the eyes of our audience.

-Our target audience is people in their late teens and early twenties around 16-25 years of age.

-Here are some Digi-pak cover from artists of the same genre as The Pretty Reckless, they all feature images of the band performing or together showing their connection as a band and the attitude of their towards music.

-The colours on each of these digi-pak covers are all congruent with the artists style and genre of music and reflect their attitude.

-A lot of the example images feature the lead singer as the prominent image of the album covers and so we tried to replicate this as well as keeping the dark themes and conventions seen within alternative rock, they also portray performance shots and clearly outline the image the band is trying to show to their target audience to attract them. 

Kyle:

-As an example of how a cd cover can sell an artist is shown in the above example. Our artist, The Pretty Reckless is sold to us without the direct reference to the overall image of particular member but rather a part of the image that is recognizable. Fans of The Pretty Reckless easily identify the lead singer, Taylor Momsen, to be dressed in revealing clothing to a certain extent; clothing that presents a sexualized image when subjected to a male audience but at the same time still associates itself with the alternative rock/goth image. The tights and boots serve as an iconography for Taylor Momsen.

For our own Digipak, we decided to use a similar approach by the use of Iconography to sell the artist. In conjunction with the above CD cover that focuses on Taylor Momsen's bottom half of her body/outfit, we focused the main image on our vocalist's Dr. Martens branded boots, which she wears throughout the entire music video and serves as her iconography. The connection is made more obvious by depicting the microphone, to imply that this is the vocalist we are focusing on. Although significantly less sexualized compared to the above CD cover, our cover still establishes an association with the alternative rock/goth sub-culture as the colour scheme of black, white, and red are emphasized as well as being accompanied by patterns that contain skulls.