Reflective Evaluation - Question 1

Harrison - Our music video very much conforms to the conventions of the genre it represents. Here is another video by the artist we have made a video for:

In their video there is a heavy performance aspect which is reflected in our video. In our video our performance shots are predominantly shot in a dark setting reflecting the mood of the song, the band members are also dressed in conformity to the genre.

The video has dark and moody themes so we have used mainly dark settings in our video to express this. This is also reflected in the bands facial expressions and body language in the video.

Kyle - Here is a video from another artist of our genre.

Our Music Video

From this music video (Paramore - Ignorance), we have taken several key influences and replicated them in the micro elements of our own own music video (The Pretty Reckless - Goin' Down).

The camera work of Paramore's Ignorance music video depicts the band to be together in one room. However the framing constantly includes the lead singer in the shot.

We have replicated this in our own video as in the final performance section, when we finally see the entire band perform the song together, the framing includes the entire band.

At the beginning of the video, we are presented with the entire band together straight away, establishing  the amount of performers appearing throughout the video.

In contrast to the establishment of the amount of performers at the beginning, we only show the complete band together in the final chorus serving as a contrast to the convention of Paramore's video.

In compliance with the conventions, the framing of our shots of the whole band has emphasis on the singer.






Another convention we followed was the camera framing of the respective band members.

Singer:

    Paramore - Ignorance

The Pretty Reckless - Goin' Down







Guitar (Instrumental Fill):










Paramore - Ignorance

The Pretty Reckless Goin' Down






Bassist:









Paramore - Ignorance

The Pretty Reckless - Goin' Down






Bassist (Canted):

Paramore - Ignorance

The Pretty Reckless - Goin' Down







Drummer:

Paramore - Ignorance









The Pretty Reckless - Goin' Down





Band Fills:









Paramore - Ignorance











The Pretty Reckless - Goin' Down



As for the editing we have replicated the convention of shot reverse shots between the performers and scenes.

For example:
In Paramore's video:

Shot A...












Cuts into Shot B:














Similarly, in our video:

Shot A:












Cuts into Shot B:












Also, the complete band performance also parallel's a seperate performance sequence.
Occasionally, during the verses and choruses, we cross cut to a separate sequence where Hayley, Paramore's lead singer is seen singing in a different location with obvious different Aesthetic attributes.

This type of editing is also replicated in our video as we often cross cut between the band and Kathy (Our music video singer) in a confession with a priest.

As for the Mise-en-scene, The lighting of Paramore's setting served as an inspiration for our isolated and controlled lighting, where the lighting is used comes from a limited amount of sources, particularly, for our video, light came from construction lights provided by the media department.

Despite being installed in a similar style, the positioning was changed to be in front of the band instead of behind as this enables their faces to be seen clearly, which is a style contrast between the two videos.





Ryan - 

The costume we used for our actor in the video is similar to those type of clothes worn by taylor momsen(main singer of the pretty reckless) as we wished to follow the conventions of the gothic/alternative rock look that the pretty reckless is associated with, she is used to attract the target audience especially the males and so we wished to re-create this effect within our own music video to stay true to their usual conventions.