Contacting the band

For permission to use the song we have picked, we have contacted the lead singer Taylor Momsen via Twitter @taylormomsen and are yet to receive a reply.

Website Progress

The website for our band has changed quite abit as we now have added a full news/twitter feed with information and updates on the band as well as new song/album alerts, as well this we now have our own images as the main background and have made this images to suit the pretty reckless and imitate their style/appearence to appeal to the fans. In a more recent update we've made our news feed bow and menu transparent to make the background image more prominent.

Progress report 27th november 2012

Deadline for first shoot is exactly one week, we currently have footage of most of the main sequences in our video and will be uploading some stills from our shoot.

Digi-pak first draft design

Our first digi-pak draft using images found off the internet, we will be using our own images for our final design; this just a mock up.
The images used were not of our own, but instead were used for practice purposes only

Here we have loaded up the template set up for the CD case. Here we have transformed the image of cigarette ash tray to fit into the dimensions of the cd cover frame.

The image is then desaturated, allowing the first step towards coinciding with out genre color scheme.

Now we then added the image of a zippo lighter and blended in a subject's face.

The image of the subject's face was feathered down to blend into the background. The fill value was also changed in order to achieve this.

Although these are not our own images, this was only an example as to what our final digi-pak will look like. This served as both an example as to what we would want to achieve and as a test for what works in terms of aesthetics and compliance with the genre/band image.

Website design progress

Here is our website progress so far, we've begun adding our own images of the band we're using and will be adding our album cover once it's finished.

Website First Draft

This is the first draft of our website home-page, for our actual website we will be using original images of the band who'll be performing in our video. This is also so we can decide our layout for our site and get it ready for when we add our own pictures.

PITCH

This is a video of our music video pitch we did to our class, in this pitch we detail the idea's a and plans for our video.

Website Analysis & Reasearch

We can see this that the band uses a simple colour scheme for their site and a consistent font style throughout except for the band logo and name, making them stand out more.

Digipack Idea(Plan)

Based on the research we did earlier, we believe that our digipacks main image should represent the title of the album either in a clear way or abstract way as this was seen constantly throughout the examples we looked at, as well as this we should stick to darker backgrounds and lighter fonts, or the other way around to make them stand out to the audience making it appropriate to the genre by following the convention that the target audience expect, we also think that we should use a picture of the band or the leader singer(similar to paramore) as the lead singer of the band we have chose is a main attraction of their target audience and to help sell the band more, the mise en scene used will be showing the style of the band through the images,our imagery will be dark to follow the genres conventions.

Digipack Cover Reasearch

For our digi pack idea we have researched the digipaks of other bands in the alternative rock genre so that our own plan will follow the conventions expected by fans of this genre in terms of approptriatness of the digipak to the genre, mise en scene & its meaning/effect, the layout/font and effect, the image and style(how does it sell the band)


This is an example of a digipak from the lost prophets, the font is very bold and both the front and back of the case use dark colours which is a usual convention in the alternative rock genre, as well as the picture of the band on the back which is a recurring theme throughout bands within this genre and both stand out due to their dark colours that the band is wearing/ the colour of the font as there is a white background , the image and style of it is very simple with the main picture being a black eagle and the name of the album is clearly written underneath, the mise en scene used is portraying the bands image clearly and people expect to see certain bands have a certain style and this cover clearly aims to show lost prophets style and attract their fans, the main image also relates to the title as it is a black eagle representing "liberation"











 Another example is from thirty seconds to mars, this cover is very different to that of lost prophets however they also use dark and light colors to contrast each other and make certain things stand out, however there mise en scene is very different seeing as there is no picture of the band but instead of an animal, this also suggests to there fans that this album is for "rebels" with the title also portraying this idea, it is appropriate to the genre as alternative rock is a genre that trys not to be as mainstream as other genres and this is a good example of how there album covers differ to that of other genres by providing strange images rather then just portraying themselves, the same is seen on the front of the lost prophets album









Paramores is a little different to that of 30 seconds to mars and lost prophets however it is still appropriate to the genre and to the idea of attracting those who are not mainstream and more rebellious, its font shows this by being abstract and covering the front cover with the name of the title in different positions really helps to add to this effect, the back of the album continues this effect, however the band is also portrayed on the back, the same as the lost prophets cover, the cover also helps to sell the band by showing there obvious style that the fans have become used to and look for when they release new albums, the image of the band also helps to sell the band by being more shaded then the rest of the cover and making them stand out a lot more, especially with the font on the
back being orange.










 My chemical romance, also use black/dark colours with the main fonts being black and main image with the background being a lighter colour to make them stand out as we have seen throughout the examples and stays appropriate to the genre by again using images related to the title of the album by using a  parader and portraying them in black, the font is similar to that used in the other examples and is clearly used to make titles stand out against the background, the back image also represents the title and follows the genres conventions of dark imagery and ones that usually relate to the title if there is not a picture of the band, this also relates to the bands image as MCR are usually wearing similar colours to that on the covers

 Linkin parks covers also use black and white, with the background being black and the font being white again making them stand out, as well as this the mise en scene used is the man spraying graffiti and again follows this recurring idea of rebellious behaviour in the alternative rock genre, and attracting there fans as they expect there lyrics to help them relate to this type of behaviour,the back also uses white and black fonts and shows an image not of the band but of something they use during making there music

Digipak/website design previous student work evaluation

Here are some examples of digi-pak designs, we will be making our own with our own original images of our band and actors.

Demographic analysis report

As part of our research for our target audience I've  analyzed the demographic of our target audience and found that our age range is quite wide ranging from teenagers to young adults targeting both males and females due to the bands lead singer being an attractive woman and so appeals to both,i also found that we are mainly targeting the lower middle and working classes ,we will make the bands image appeal to this, as well as many shots focusing on the lead singer to attract the range of audience we want, this will also help to show how our band can attract heterosexuals and lesbians, finally for the psychographics variable we are focusing on "rebels"as the bands lyrics/image seems to relate to this and so we should aim to include a clear portrayal of how similar people can relate to the band within the music video.

Progress Report 6th of November 2012

November 8th is the start from when we can begin shooting our video. The deadline for our first shoot is the 3rd of December which by then we will have completed our initial shoot. We're planning to shoot our band performance scenes first.

Harrison Lee Textual analysis

As research for our music video and inspiration for the style I have done a textual analysis sheet for another band of the same genre to our song; Rise Against and their video for Savior.
In this video the use of changing the speed of cuts and the length of shots can be seen through out to follow the beat of the music. In this video performance shots commonly are inter-cut throughout and are done in similar settings to the video's narrative linking the two scenario's.

         

Music video textual analysis

for our video i did a textual analysis  of the video Rooftops by Lost Prophets, the camera shots are quick and short, with various different angles, and it portrays the genre by showing the band performing and cutting between the performance aspect and narrative aspect of the video

Music video textual analysis

As research for our video, I created a textual analysis of a Paramore video, Ignorance. With my findings, the camera work seems to move in each shot and no still shots occur and the main focus stays on the vocalist for the majority of the video. In conjunction with the conventions of the genre, the whole band is seen along with their instruments for the performance aspect, which is an element which we will carry into our own music video.